By Ray Wallin
If you are involved with a business or business strategy you have likely been part of or heard about SWOT analysis. For those of you that are not familiar with a SWOT analysis, it is an evaluation of strengths, weaknesses, opportunities, and threats to an organization. Yet we can look at SWOT from a horse racing perspective to help you improve your handicapping.
Businesses use SWOT analysis to evaluate new products, services and markets when looking at the best way to achieve growth. It is a useful tool to understand your organizations current situation. By applying these simple concepts to your handicapping, you will maximize the value of each dollar wagered by avoiding riskier and ill-advised